Comunicación esencial

Tradicionalmente a las emociones se le ha dado un rol complementario y hasta secundario, cuando la realidad, por lo menos para el marketing, la cuestión es totalmente distinta. Una de las preguntas que debemos hacernos en este sentido es: ¿por qué no interpretamos todo lo que las emociones generan en nuestra vida cotidiana y en particular lo que tiene que ver con nuestro consumo? La respuesta, es también simple, lo cierto es que las emociones actúan de manera inconsciente. También sabemos que casi toda la memoria (95%) se almacena en el inconsciente de las personas, en lo que llamamos...

A major critical study by noted architect and researcher Ramón Gutiérrez on the different phases of the history and evolution of the architectural patrimony of Paraguay spanning from primitive and colonial times to present days. The book includes a large collection of period photographs and color reproductions of the watercolors of the city of Asuncion done between 1855 and 1856 by French traveler Francisco Vincent of colonial and old Asuncion that graphically document how the original urban profile of Asunción has paid the tribute of the urban development and progress sacrificing its most ...

Esta monografia presenta la primera recopilacion de su variado trabajo que incluye desde reformas de casas unifamiliares a naves industriales asi como diseno de mobiliario urbano. La eleccion de los materiales, los sistemas constructivos y la tecnologia utilizada construyen en cada una de sus obras una deliberada e intencionada eleccion que a menudo se convierte en el principal punto de partida del proyecto.

This series is the best reference available for information on today's leading architects, and presents their work in an affordable and thoroughly illustrated format. Each book begins with an overview of the architect's style and accomplishments written by a leading architecture critic. Then, approximately twenty noteworthy works and projects are discussed by the architect and presented in detail with site plans, drawings, and black-and-white photographs.

This series is the best reference available for information on today's leading architects, and presents their work in an affordable and thoroughly illustrated format. Each book begins with an overview of the architect's style and accomplishments written by a leading architecture critic. Then, approximately twenty noteworthy works and projects are discussed by the architect and presented in detail with site plans, drawings, and black-and-white photographs.